Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world.
The theme of the photo competition is ‘You, Your Shoes and 72’, and as you can see from some of the photo entries below, we’ve had a very diverse response over the past few weeks
Those who submit their entries before 26th October will be shortlisted for an exhibition at the celebrity launch event at Selfridges London on 29th October. On this night Tamara Mellon will launch the ‘PEP-Up Shop’ at Selfridges, which will display the Project PEP collection and the selected photo entries for 72 hours thereafter.
The overall winners will be announced after the competition close on 7th December. On offer is a Grand Prize of 7 pairs of Jimmy Choo shoes and 2 handbags, plus over 100 exclusive Jimmy Choo prizes.
Thank you for your time, and do get in touch if you would like to help raise awareness around this worthwhile cause.