Freshjive have just unveiled the first part of their Spring collection. As you’re probably already aware, this collection marks a new beginning for the label, ridding it of all branding and logos, replacing them with a plain black box. Some might argue that this is just another form of branding, but either way, the change is also present in the direction the brand has taken, as their items are more refined, and tailored. The first delivery consists of plaid jackets, shirts, and shorts, denim, along with hoodies, and crewnecks. Rounding out the collection are accessories such as New Eras, belts, bags, etc… And last but not least, Rick Klotz has come up with some killer graphic t-shirts that make you think, and laugh at the same time.
pic and info: Freshjive