DUS – Discretely Undermining Society

Located in downtown West Orange, NJ, DUS is a men’s apparel boutique targeting individuals who believe it is important to remain true to themselves and not fall victim to “trends”. Although DUS is not an acronym, it is accurately represented by a phrase coined by the owner, “Discretely Undermining Society,” by which he means to disprove the myth that individualism must be conspicuous and convey the effectiveness of subtlety. DUS bases its exclusive product selection on reversing the misconceptions behind individualism. In bringing the most original products to the market, DUS finds it important to involve both well-established and growing brands. Furthermore, DUS intends to offer not only extraordinary apparel, but also a world-class consumer experience. Please join DUS is celebrating its grand opening on March 13th or visit any time thereafter.


296-298 Main Street

West Orange, NJ 07052


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